More About Search Engine Optimization

What is Search Engine Optimization (SEO)?

• SEO is an "ongoing process".

  • SEO includes both onsite (your web page) and offsite (other web page) activity.

  • Onsite SEO is the process of fine tuning a web page for a particular keyword or keyword phrase to obtain a top ranking in one or several of the top search engines.

    • You can optimize one page or many pages within your website.

    • A single web page should only be optimized for one keyword or keyword phrase.

• What SEO is not?

  • Submission of a website to the Search Engines

  • Placing keywords in the “Keyword Meta Tag”

  • Paid advertising (Sponsored ads, Pay-Per-Click, etc.)

  • A one time project

Who needs SEO?

• Any business that needs to be found when people are looking for the products, services or information they provide

• Any business that has competition that has a website

• Any small business that wants to compete with the “big boys”

Who doesn’t need SEO?

• A business that doesn’t rely on people “finding them” to get new business

• A business that has a website that’s only used by their employees or customer base

How to identify a good SEO provider?

• What can he do?

  • He can help to identify the “right" keywords or phrases.

  • He can provide a report showing your search engine performance results

  • He can analyze highly ranked competitor’s web pages

  • He can help develop a plan to improve your website’s link popularity

  • He can help you market your website

• What he will not do?

  • Guarantee you 1st place rankings on the top search engines

  • Offer to submit your website to hundreds of search engines

  • Optimize your website one time and disappear